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Whole Earth: The Many Lives of Stewart Brand
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Brand ran the Whole Earth Truck Store, which began as a roving truck that sold useful tools and educational materials, and in 1968 he decided to extend its reach with the Whole Earth Catalog. On its first cover was the famous picture of Earth taken from space; its subtitle was “Access to Tools.” The underlying philosophy was that technology could b
... See morefrom Steve Jobs by Walter Isaacson
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