Whoever Tells the Best Story Wins

find the source code of human emotion: experiences.

Behavior change requires more than knowing what to do; we have to feel like doing it.

Stories hover over the facts and draw lines of connection or disconnection—good, bad, relevant, or irrelevant—to create personally interpreted meaning.

Story thinking maps the emotional, cognitive, and spiritual world of feelings.

Telling personal stories helps you put experience into perspective.

When you practice telling your own personal stories, you learn what kind of details make a story come to life. Telling personal stories gives you valuable practice using various sequences and sensory details to construct new contexts. Most

The best storytellers learn to use their own emotional responses as divining rods to locate and tap into the emotional responses of others.