Facebook wants to give advertisers results, but they also jealously guard their users’ experience.

Do not carelessly boost posts. Boosting a post creates an ad out of an organic post, and that ad is now judged by advertising policies — not the loose standards for organic posts.

As Facebook advertisers, part of our job is understanding the human element and creating ads that drive people to take action. But a massive part of our job is working with the algorithm.

Remember: the Facebook algorithm is incredibly smart, but it is also incredibly stupid.

Facebook also gets data by analyzing the copy in your ad, the images or videos in your ad, and even the content on your landing page.

I believe that Facebook wants advertisers to win. As long as you provide a good experience to users, Facebook wants you to get positive results so that you continue to spend money with them.

Important: Be aware that advertising policies also apply to an ad’s landing page.

Idea #2 — Understanding the nuances of Facebook audiences is critically important.

Idea #6 — High-quality ideas and messaging are the most powerful tools in your toolbox.