Saved by Sterling Proffer and
Who Will Amplify This? And Why? - SparkToro
Katarina Andrejević and added
Programs like Twitter's Amplify finally combine the power of a platform’s scale, data, and precision with the marketers’ responsibility to support editorial’s crucial role in social discourse.
John Battelle • John Battelle's Search Blog Marketers Have Given Up on Context, And Our National Discourse Is Suffering
sari added
The Content Code: Six essential strategies to ignite your content, your marketing, and your business
amazon.com
The point of making content is to get an outcome,” he added.
The success of mega-influencers or thought leaders who have, in effect, transcended algorithmic management can make it difficult to see that. The Seth Godins, Mel Robbinses, and Brene Browns of the internet don’t appear to be trying to “get an outcome.” They don’t have to. Their influence... See more
The success of mega-influencers or thought leaders who have, in effect, transcended algorithmic management can make it difficult to see that. The Seth Godins, Mel Robbinses, and Brene Browns of the internet don’t appear to be trying to “get an outcome.” They don’t have to. Their influence... See more
Tara McMullin • 'The Creator Economy Is Eating Creative Acts'
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
amazon.com
sari added
The person must be exposed to your content. This means that the person has to be following you on Twitter, be a fan of your page on Facebook, subscribe to your email list, and so on. The person must become aware of your specific piece of content (the idea you want to spread). He has to read your tweet or open your email message. The person must be
... See moreDan Zarrella • Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas
is, how do you get enough of the influencers to talk about you so that you can make the system tip?