Who Needs Web3?

Web3 (or Web 3, or Web 3.0) is an umbrella term for various efforts to reshape the web in order to:

• Make it easy for users to control their own data and content and move between different apps and platforms;


• Enable users to receive a share of the revenue their online activities generates for the platforms and apps they use; and


• Enable web users and ap

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The problem with the current arrangement is not that tech giants make money. The problem is that the only way for them to make money is through advertising that relies on the collection of highly-personalized data, tied to personal accounts that identify us by our email or phone number

“An earlier generation would find it astonishing that, without payment or even much outcry, our networks of family, friends, and associates have been recruited via social media to help sell us things. Now, however, most of us carry devices on our bodies that constantly find ways to commercialize the smallest particles of our time and attention”