Who is typography for? | Butterick’s Practical Typography

“But every writer is also a reader—I end up read­ing the text sev­eral times while I’m rewrit­ing it.” In a me­chan­i­cal sense, yes, you’re read­ing the text. But you’re not read­ing it for the same rea­sons as your read­ers will: to learn and pos­si­bly be persuaded.

Al­ways be ask­ing your­self: what does my reader want? Be­cause your reader is q... See more