Who Gets to Decide What’s Luxury?
From conveying financial capital, luxury shifted to indicating cultural capital.
Sara Bernat • How luxury transformed from opulence to populace, and what it means for brands
high style isn’t necessarily the same thing as high quality. It can’t seem to remember that luxury is not defined by price. Luxury is defined by scarcity. Plenty of consumers are plenty happy just to be treated well and offered a good value. The experience may not be memorable for anything other than the elegance of its utility. These days that
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