When everyone goes broad, it becomes cool to go deep. Post-luxury status symbols pt. 4: how an economic environment that favours hypergeneralism will make having a singular focus a high-status activity, and how it births opportunities for brands to start behaving more like a canvas that curates a variety of niche... See more

The New Luxury Pyramid: In the time of the 'Oat Milk Elite', status signifiers can be difficult to decode. What once might have been a universal signal of wealth like a Rolex or a Chanel Bag, now can under certain circumstances instead ironically communicate the lack thereof.… https://t.co/pZK5X0ocmS