Who Gets to Decide What’s Luxury?
People are too conscious about choosing the ‘right’ thing that signifies their taste level, or who they are as a person.
“And I get it, sometimes I say, ‘What’s the white tee I should buy?’ instead of, ‘This is what I want to spend and here’s what looks good on me.’ Same with ingredients — ‘Here’s what tastes good to me, f**k what anyone else recom... See more
“And I get it, sometimes I say, ‘What’s the white tee I should buy?’ instead of, ‘This is what I want to spend and here’s what looks good on me.’ Same with ingredients — ‘Here’s what tastes good to me, f**k what anyone else recom... See more
Blackbird Spyplane • Everyone's disrupting and it's exhausting
Perhaps you’re wondering why anyone should bother researching people’s tastes in things they’ll most likely never own. These material fantasies may not be the best indicators of future sales of real Ferraris and lions, but like the braces in Bangkok, they can show you what brands and qualities people want to be associated with, even if they can’t h
... See moreSimon Steinhardt • Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers
Why does luxury brand Balenciaga sell a $2,000 purse modeled after a $1 blue Ikea shopping bag? What’s behind the craze for seemingly distressed and worn-out Gucci sneakers? What is Sarah Jessica Parker doing rummaging through the dusty clothes in Rome’s Via Sannio flea market? Why is Cracco, a Michelin star–winning Italian chef, using commercial p... See more
Silvia Bellezza • The Mystery of the $2,000 Ikea Shopping Bag
“The modern alternative to being luxurious is spending extra money to broadcast that you are a pro-social, pro-environmental individual.”