Who Gets to Decide What’s Luxury?
In an age of uneasy affluence, luxury is becoming less and less about collecting highly prized items and possessions. “Today we live in the age of conspicuous egalitarianism. The trick is to signal discernment while conveying everyman casualness.” The new lessons of luxury 👉 https://t.co/2kb5QMLsrL
Historically, luxury was expressed in the soaring vaulted ceilings and dazzling stained glass of a cathedral; now, luxury is in a piece of technology so perfect that it seems human hands cannot possibly have created it. Luxury is the market equivalent of feathers on a bird. It’s irrational and sexual, and it easily overwhelms the killjoy, rational ... See more
Dirty Furniture • TELL ME, DO YOU INTEND TO FUCK IT?
We have the agency to demand better, and by doing so can begin to form a real sense of taste. Not just in a performative “I’m better than others” sense, but because crafting it can bring you personal fulfillment not defined by others, or marketing teams, or trends. By consuming more consciously and with intention , by prioritizing quality over quan... See more
Mark Sabino • It’s All Sweetgreen
Luxury is no longer about simply reviving heritage codes of the past, but rather it’s a dream space. Status is therefore found in radical solutions and ground-breaking projects.
Victoria Buchanan • Vol.17: Victoria Buchanan: Surrealism, World Saving Luxury + Fractional Work
The presence of many nice-enough choices without any meaningful way to distinguish among them is a fundamental dysphoria of modern consumerism. Anybody can track in intimate detail how the wealthy and stylish spend their money via social media, and just when you’ve learned exactly what you can’t have, the internet swoops in to offer a look-for-less... See more
Amanda Mull • It’s All So … Premiocre
Luxury Paradox : The more expensive something is the less likely you are to use it, so the relationship between price and utility is an inverted U. Ferraris sit in garages; Hondas get driven.