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Who Do You Want Your Customers to Become
Innovation is about designing customers, not just new products, new services, and new user experiences.
Michael Schrage • Who Do You Want Your Customers to Become?
What customer values, expectations, perceptions, or behaviors does your vision transform? How do your innovations enable your customers—or key customer segments—to achieve this? Your innovations are investments in realizing the customer vision.
Michael Schrage • Who Do You Want Your Customers to Become?
How can your brand participate in your customer’s transformational journey? Let’s do more than help our heroes win; let’s help them transform.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
ALL Business is STILL Show Business: Create Distinction and Earn Standing Ovations From Customers in a Hyper-competitive Marketplace
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