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Who Do You Want Your Customers to Become
Successful innovators don’t just ask customers and clients to do something different; they ask them to become someone different.
Michael Schrage • Who Do You Want Your Customers to Become?
Innovation should be an investment narrative explaining how customers become more valuable.
Michael Schrage • Who Do You Want Your Customers to Become?
Innovation is about designing customers, not just new products, new services, and new user experiences.