Who Do You Want Your Customers to Become

The Jobs to Be Done Playbook

Jim Kalbach, Micahel Tanamachi, • 2 highlights

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Sell Futures, Not Features

Michael Killen

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Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them

Michael Hinshaw

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Building a StoryBrand: Clarify Your Message So Customers Will Listen

Donald Miller • 7 highlights

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Outside In: The Power of Putting Customers at the Center of Your Business

Kerry Bodine

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