Saved by Brian Sholis and
Who Can It Be Now — Real Life
For a brand as for a public figure—which, as we now know, any Twitter user can accidentally become overnight—change, ambiguity, and contradiction are anathema.
Jenny Odell • How to Do Nothing: Resisting the Attention Economy
Another reason for all the division: the self itself is fragmented. As Yancey Strickler says, we are in the era of the post-individual. Strickler’s essay is deep and illuminating, but it is best summarized by a Sean Monahan quote he includes in the article: “Once upon a time people were born into communities and had to find their individuality. Tod... See more
Gen Z: The Divided Generation
The Era Of Multiple Identities: We Discover, Embrace, & Express Our Multiple Selves -> From networks like Discord, where users are represented by whatever name and avatar they choose, and ItsMe, where people connect in real-time using a creative avatar of their choosing, we’re seeing huge growth in willingness to engage, transact with, and befriend... See more
Scott Belsky • 10 Forecasts for the Near Future of Tech 🔮
Another lesson to take away, however, is that you need to refine your personal brand and know exactly what you symbolize — that is, which slice of the algorithmic network of consumer identities you represent. Eventually you run the risk of replicating the very institutions you’ve rebelled against.
🟧 There's a new media model
become aware of my own blurred boundaries, seized by the suspicion that I am not forming new opinions so much as assimilating them, that all my preferences can be predicted and neatly reduced to type, that the soul is little more than a data set.