"Organizational Culture and Leadership" by Ed Schein: “Perhaps the most intriguing aspect of culture as a concept is that it points us to phenomena that are below the surface, that are powerful in their impact but invisible and to a considerable degree unconscious. In that sense, culture is to a group what personality or character is to an

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Different cultures reflect different ways of being. Each culture provides a frame of meaning and associated assumptions about how to understand and behave in different situations. Business performance and productivity is built on people working together effectively (coordinating action) to reach objectives, which is underpinned by shared meaning.

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