To keep up, pricing needs to be managed with the same rigor and structure as any other product surface, which means your pricing is your product .

Now , in the Value Era , the way software delivers value has shifted toward completed workflows, automated tasks, and decisions made by systems rather than by people. AI has accelerated this evolution, introducing new kinds of labor that software performs autonomously. This shift has made outcome-based pricing not just possible, but inevitable. It... See more