This gives the companies more control over hosting and distribution of podcasts, which will allow for better targeting and dynamic insertion for ads. Under this new paradigm, advertisers can achieve the same level of targeting and scale available on the Facebooks and YouTubes of the world.

With the advent of blogs, social media, YouTube channels, and other distribution platforms, you no longer had to rely on gatekeepers to attract people to your curiosities. Your uniqueness became an asset, not a liability. And as more creator-friendly tools were introduced into the landscape, it expanded your ability to make money doing something yo... See more

The internet unlocks distribution. Traditionally, gatekeepers dictated who had influence: record labels, newspaper editors, studio executives. Now anyone can build an online community. You can share videos to YouTube, writing to Substack, music to Soundcloud