Where to Invest When Nothing Looks Cheap
morningstar.com
Where to Invest When Nothing Looks Cheap
BIG IDEA:
Most market noise should be ignored.
Except when extreme pessimism creates a buying opportunity.
FOR WHO:
Entrepreneurs & investors managing their own capital.
SO THAT:
They avoid chasing hype.
But recognize... See more
Any asset, however ugly, can be worth buying if the price is low enough. Indeed, Marks believes that “buying cheap” is the single most reliable route to investment riches—and that overpaying is the greatest risk. Thus, the essential question to ask about any potential investment should be “Is it cheap?”