But this obviously contributed to a feeling of decline in the long-run, because mass culture continued to do the thing it always does: avoid artistic innovation in order to maximize profit. But once poptimism established that only the mainstream "mattered," it set up audiences to judge the health of culture on its least artistic output. If we have... See more

In just under one generation, we moved from appreciating albums as cohesive works to consuming individual tracks, and then to music becoming reduced to muzak: background noise for gaming, viral videos, or endless scrolling. Disappearing is music as an art in its own right, which commands sustained attention and deep engagement. A song’s success is... See more

One major benefit of subcultures is that they open up necessary space when the mainstream becomes too crowded. Now, thanks to the internet, everything is supposedly a subculture—the mainstream has supposedly broken into a thousand fragments. One would assume this creates more room for everyone to spread out, literally and figuratively, but even

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