When we design our identities from scratch

I don’t believe in authenticity on the internet.

There’s this obsession with realness online. When I was working on Trust Exercise, and watching all these Beauty Secrets videos, I would see all these comments like, “she’s so real”. Which was funny to me, because it’s a Vogue video. It’s the most edited thing in the world. But we’re obsessed with wan

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Flexible digital identities. Gen Zers are online constantly but have different preferences across platforms/friend groups about how they want to “show up” digitally. The rise of “Finsta” accounts is one good example of this. Companies like Facemoji already help users create social content using a curated digital avatar — we’re excited to see what e... See more