When Steve Jobs Called the Design World to Arms
Jobs told me he’d found, hidden in the woodwork, some of the right people with whom to build his turnaround— people who still had a burning passion for the change-the-world vision that had marked the company’s early days, people who still shared Jobs’s passionate dedication to making exquisite products, people who still got excited by making “bicyc
... See moreJim Collins • Beyond Entrepreneurship 2.0
“In most people’s vocabularies, design means veneer,” Jobs once explained. “Nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers.”
Walter Isaacson • Elon Musk
What Jobs is referring to is the fundamental difference between "builders" and craftsmen, or why even though engineering builds, it is design which establishes . Essentially, products—no matter if they're technological in nature or not—do not exist in a vacuum. On the contrary, every single product worth its salt is designed to exist within a socie... See more
Alpha • On Founder Taste
Ivan Landabaso on Substack
substack.com
Steve Jobs once said, “Design is how it works.”