When is the best time to book your flight? Google just spilled all the airfare secrets

Like most of us, Julie used a three-step search process to find flights I call the Destination First Method: Step 1: Pick where you want to travel. Step 2: Pick when you want to travel. Step 3: Check the price. Intentionally or not, Julie set price as the least important priority. She considered how much flights would cost only after settling on wh

general, Tuesday, Wednesday, and Saturday are the cheapest days to travel. Friday, Sunday, and Monday are usually the most expensive days. Why? Airlines trying to gouge business travelers. As we’ll go over in Chapter 7, businesspeople generally prefer to fly out on Sundays or Mondays and return home on Fridays. They rarely travel in the middle of t

the more you avoid the types of tickets business travelers like—hewing instead to the fares airlines intend for leisure travelers—the better your likelihood of coming across a cheap flight. And the more you remember airfare is volatile, not static, the less tempted you’ll be to settle for a bad fare. After all, if the flight you want is expensive t

Another source came from email analytics companies that had access to the emails—and thus receipts—of millions of consumers, and could offer market share metrics down to specific geographies and trip types.