When "growth" isn't marketing (or product)
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When "growth" isn't marketing (or product)
Understanding the Cynefin Framework
The Cynefin framework, created by David Snowden (Cynefin is Welsh for "place"), helps us understand where we are in terms of business complexity.
For the past century, marketing and sales operated in clear or complicated domains where direct response tactics worked because we could analyze, categorize, and expect... See more
The Cynefin framework, created by David Snowden (Cynefin is Welsh for "place"), helps us understand where we are in terms of business complexity.
For the past century, marketing and sales operated in clear or complicated domains where direct response tactics worked because we could analyze, categorize, and expect... See more
Issue #52: Bionic Prompts for alpha, strategy, high-quality outputs
Perhaps the front page of your site doesn’t convert users as well as it should. Perhaps you’re not generating enough e-mail addresses, or users make it 99 percent of the way through your shopping cart and then too many of them quit at the last second. Perhaps it takes too long for your social media team to get things posted or for new products to b
... See moreRyan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Looking back, Leverage was like a broken sink with water overflowing. I had two options: I could mop faster, or I could fix the sink. I decided to fix the sink.
Nick Sonnenberg • Come Up for Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work
How to know if you have a marketing problem You aren’t busy enough. Your ideas aren’t spreading. The community around you isn’t what it could be. The people you care about aren’t achieving everything they hoped. Your politician needs more votes, your work isn’t fulfilling, your customers are frustrated … If you see a way to make things better, you
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Slowness of medium
Slowness of medium is where, in my opinion, it gets even more interesting. This is where you eschew all the marketing “must-haves” and choose to focus instead on the platforms that work best for your business.
Slowness of medium is where, in my opinion, it gets even more interesting. This is where you eschew all the marketing “must-haves” and choose to focus instead on the platforms that work best for your business.