When "growth" isn't marketing (or product)
systm.co
When "growth" isn't marketing (or product)
During our first year in business we didn’t spend a dollar on acquisition. Rather than becoming overly dependent on paid acquisition to grow, we invested our time and effort into product led growth. (We also didn’t really have any money to spend).
It worked. We operated super lean and really optimized our funnels and user experience.
What’s the
"In the early days at Thumbtack, so much of our growth was coming from SEO that it made sense for it to dominate our growth roadmap. We spent disproportionate time generating content, earning links, and optimizing conversion on SEO landing pages. Over time, however, it became clear that we were running into diminishing returns from these efforts,... See more
reforge.com • The Racecar Growth Framework — Reforge
The secret isn’t to optimize the landing page : it’s to optimize the reason people are coming to your site. You can’t convert people who don’t want what you have… you need to attract people who do.
When we build a system and create the conditions for engagement and growth, it happens without tweaking the last step. And if the system isn’t there, all
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