When Did Teen Boys Get a Nose for $300 Cologne?
nytimes.com
When Did Teen Boys Get a Nose for $300 Cologne?
Youth no longer bought things as an avenue towards new experiences—record players to listen to jazz LPs, suits to impress girls, mountain parkas for hiking. Youth fetishized goods as goods.
Sukaman teens loved the “souvenir jacket”—a rayon satin version of the classic American letterman baseball jacket, embroidered with Oriental eagles, tigers, and dragons on the back.