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When Community Becomes Your Competitive Advantage
To create something that others want to join and support, we have to remember a core tenet: communities function best and are most durable when they’re helping members to be more successful in some way in a connected and dynamic world.
Charles Vogl • The Art of Community: Seven Principles for Belonging
In a community, members build relationships with each other, solve problems and master skills together. They come back as much for each other as they do for the next newsletter, video or course. They may initially come for what the creator produces, but they stay to talk, explore and build things with members who are near them, similar to them and ... See more
Mighty • Content Alone Will Kill the Creator Economy
Too often, companies view community as a nice-to-have, an add-on to the GTM efforts. In this approach, instead of elevating the community to a role of unique influence, the community program is often co-opted by the goals of other teams, and is expected to influence core business outcomes. But the lens of business metrics is NOT the best or o... See more
Patrick Woods • Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market
When it comes to sustainable competitive advantage, demand beats supply.
Alistair Croll • Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))
What are the communities that you impact? How do you engage with them? How do you work with them so everybody wins? How do they become your most powerful advocates so you never have to adopt push- and mass-marketing tactics ever again?
Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
One reason that community is becoming more important is that it's becoming much easier to build products, but it's always going to be very difficult to copy a community.