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When Community Becomes Your Competitive Advantage
The Holy Grail of Building Communities: Developing a Strong Sense of Community
Richard Millingtonmoz.com
Communities play a valuable role not just in delivering value for your organization but in providing a way for a broader set of people to do meaningful work.
Jono Bacon • People Powered: How Communities Can Supercharge Your Business, Brand, and Teams
Increasingly, building a successful startup involves not only building a product that people can’t get enough of, but also building an engaged, loyal community around that product.
The people who interact with your product generally fall into one of four buckets: Customers/users buy and/or use your product. Evangelists tell everyone they know to buy... See more
The people who interact with your product generally fall into one of four buckets: Customers/users buy and/or use your product. Evangelists tell everyone they know to buy... See more
Future • To Start Building a Community, Master These Two Concepts
The Business of Belonging: How to Make Community your Competitive Advantage
David Spinks • 15 highlights
amazon.com
It’s a subtle but massive difference in mindset. Traditionally, businesses create all the value for the consumer. Community-driven businesses create spaces for consumers to create value for each other.