Building a true sense of community for your customers, or any other member type you're focusing on with your business, can unlock a massive source of passion and action that will help you scale your business. Community can help you create a new business category, or become the “go-to” resource in your category. It's the one thing competitors can't

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Having a community helps protect against competitor companies or products entering your territory. Whether that community is a group of power users, open source contributors, creators, or even just a brand (or franchise)’s super fans, it lends greater brand awareness, higher switching costs, and scale economies.