What’s This Whole ‘NYC Influencers Are Boring’ Drama Really About?
The Banality of Online Recommendation Culture
A recent surge of human-curated guidance is both a reaction against and an extension of the tyranny of algorithmic recommendations.
By Kyle Chayka
October 30, 2024
Illustration by Ariel Davis
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In the 2010s, affiliate marketing became a dominant strain of online business models. The... See more
A recent surge of human-curated guidance is both a reaction against and an extension of the tyranny of algorithmic recommendations.
By Kyle Chayka
October 30, 2024
Illustration by Ariel Davis
Save this story
In the 2010s, affiliate marketing became a dominant strain of online business models. The... See more
Kyle Chayka • The Banality of Online Recommendation Culture | the New Yorker
We see curiosity theater all around.
Audience members asking questions at panels that are actually mini-speeches. People at dinner name-dropping obscure books in conversation but never engaging with their core arguments. Folks on social media starting ‘learning projects’ and abandoning them after a week.
Then there’s curation theater.
Posting endless... See more
Audience members asking questions at panels that are actually mini-speeches. People at dinner name-dropping obscure books in conversation but never engaging with their core arguments. Folks on social media starting ‘learning projects’ and abandoning them after a week.
Then there’s curation theater.
Posting endless... See more