If you watch MrBeast's videos, you'll notice that he MAKES EVERY WORD POP FOR MAXIMUM EXCITEMENT! He's constantly stimulating his audience to keep them maximally engaged. I call this the entertainment influencer accent , and it's distinctly identifiable from the "lifestyle influencer accent," even though at their core they do the same thing. Both

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But influencers have cultivated and refined a mode of existing online that has filtered down into the way so many of us navigate online spaces: in the way you craft your profile on LinkedIn, in your font choice for a pic of your houseplant on IG, in the TikTok your coworker cajoles you into making on a slow day at work. The subtle way that... See more

You can see how anathema silence is to influencers by how we start our videos. When we record, we immediately launch into talking, because even half a second of silence is enough for people to scroll away. I actually intentionally trim the beginnings of my videos to eliminate any gaps, and I know many other creators do the same.

We do this so

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