What’s that smell? It might just be the next big thing in travel.
National Geographicnationalgeographic.com
Saved by Dayna Carney
What’s that smell? It might just be the next big thing in travel.
internationally renowned laboratory focused entirely on understanding the hidden power of the nose.
James Nestor • Breath: The New Science of a Lost Art
directly to our hippocampus, our amygdala (an emotion-processing center), and our olfactory cortex (which not only deals with smells but is involved in complex memory, learning, and decision-making tasks), triggering a host of thoughts, feelings, and recollections—yet more likely than not, we note neither smell nor memory.
Maria Konnikova • Mastermind
The sense of smell is closely related to memory. Engage it in your stories so the audience connects their related memories and experiences to the topic.
Karen Eber • The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire
In addition to smelling and paying attention, we have also been losing our ability to dream. Many cultures believed that what people see and do in their dreams is no less important than what they see and do while awake.
Yuval Noah Harari • Homo Deus
Unlike most of the objects that we sense around us, which we see or touch or hear, aromas are an invisible, intangible presence. To cultures that knew nothing of molecules and odor receptors, this ethereal, penetrating quality suggested a realm of invisible beings and powers.
Harold McGee • On Food and Cooking: The Science and Lore of the Kitchen
Scent is a great cue for me. I’m sure you’ve experienced the power of scent to transport you to a specific time or place, or remind you of a certain person. It might be a shampoo you used on a foreign holiday, a certain kind of food cooking or the perfume of a loved one.