What’s Next for Creator Platforms? Learning to Sell

While creators and developers ultimately require true ownership in the platforms on which they rely to make a living, we also hold that, in today’s world, the frictionless flow of money from audiences to creators is table stakes for any sort of meaningful adoption and success, and it is

But just as the gig economy mode of work brought about negative consequences, strong parallels are emerging between the gig economy and creator economy, rooted in the commoditization of work and erosion of worker leverage. For online creators today, a handful of large social media platforms serve as gatekeepers for finding and connecting with audie... See more

After a decade of inaction, web2 platforms have finally woken up to the need to help their creators make money. This was instigated by TikTok’s $2B Creator Fund, but has resulted in dozens of similar funds and new features across Snap, Instagram, YouTube, Pinterest, and even LinkedIn.
Meanwhile, web3 platforms are pioneering a new form of monetizat... See more