
What’s Motivating Collectors to Buy Art in 2021


A NEW GENERATION OF ART BUYERS HAVE ONLY BOUGHT ART ONLINE Three-in-ten (31%) young collectors said they bought their first ever artwork online, up from 14% in 2020. Nearly half (47%) of new art buyers (who started buying art less than three years ago) also said they made their first art purchases online, compared to 30% in 2020. The online
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MILLENNIAL ART BUYERS ARE HESITANT BUYING ART ONLINE Although there was a small increase in the number who said they were likely to buy art online this year (44% compared to 41% in 2020), there are still big hurdles that online art sellers must overcome before customers are fully convinced. Many of the worries that prevented people from buying onli
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MORE SOCIALLY CONSCIOUS ART BUYERS? In 2020, helping and supporting the artistic community (social impact) and supporting artists (patronage) became the second highest motivation when buying art (68%). This was particularly strong among the younger generations (under 35 years old), where 76% said their main motivation for buying art was social
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