What’s Motivating Collectors to Buy Art in 2021
We believe that the most important action sellers can take to attract new collectors is making the price of art transparent and allowing buyers to pay by credit card. The number of artworks uploaded to Artsy in 2020 that could be purchased with a credit card increased 120% year over year, and works on Artsy with listed prices are five times as like... See more
Arun Kakar • What’s Motivating Collectors to Buy Art in 2021
Consideration
Though most research paints purchasing art online and purchasing art in person as two concretely separate modes of business, the reality is less clean-cut. In all, 64% of surveyed collectors said they have discovered an artwork online and later purchased it in person, and this number remained fairly consistent regardless of how long t... See more
Though most research paints purchasing art online and purchasing art in person as two concretely separate modes of business, the reality is less clean-cut. In all, 64% of surveyed collectors said they have discovered an artwork online and later purchased it in person, and this number remained fairly consistent regardless of how long t... See more
Arun Kakar • What’s Motivating Collectors to Buy Art in 2021
Motivation
Two-thirds of collectors said they were driven by a desire to build a collection (67%). Decorating their spaces (58%), supporting artists (47%), and inspiration (46%) were also leading motivators. A smaller share (42%) expressed a desire to make sound investments with their acquisitions. Investment was a much more important driver among ... See more
Two-thirds of collectors said they were driven by a desire to build a collection (67%). Decorating their spaces (58%), supporting artists (47%), and inspiration (46%) were also leading motivators. A smaller share (42%) expressed a desire to make sound investments with their acquisitions. Investment was a much more important driver among ... See more