Why would Lululemon spend $500M to acquire Mirror?

Today, Curators could set up their ecommerce operation without leaving their living room. They could source inventory through wholesale sites (Faire, Taobao, JD.com), dropship products to a fulfilment service (Shipbob, ShipHero), set up a digital storefront and handle payments (Shopify, Stripe), and even outsource their marketing and creative needs... See more

Walk into Lululemon’s new Chicago flagship and you might wonder if you’ve stumbled into a wellness resort.

The logic is simple enough. Amazon demolished traditional retail’s convenience advantage years ago. Physical stores had to find a new selling point or die trying. Their answer? Theatre. From Samsung’s product-testing playgrounds to Canada Goose... See more

While New Retail claims to give customer data, the scale is nearly not as compelling as traditional retail. Product feedback is good, but there is a selection bias. The SoHo crowd cannot make a brand succeed, but they may give one its start. Middle America is where D2C brands have to go to grow (that is, if they want to be big). New Retail does not... See more