added by sari · updated 2y ago
Why would Lululemon spend $500M to acquire Mirror?
- The $500 million purchase, which Lululemon announced on Monday, is the company’s first acquisition and follows its $1 million investment in Mirror last year.
from Lululemon to Buy Mirror, a Fitness Start-Up, for $500 Million (Published 2020) by Sapna Maheshwari
sari added
- The acquisition will also expand a “content creation partnership” between Mirror and Lululemon. Classes like meditation that are taught by Lululemon’s “global ambassadors” are already available on the Mirror platform. (A key part of Lululemon’s marketing strategy has long been to team up with people like athletes and yogis to promote its brand.)
from Lululemon to Buy Mirror, a Fitness Start-Up, for $500 Million (Published 2020) by Sapna Maheshwari
sari added
Lululemon to Buy Mirror, a Fitness Start-Up, for $500 Million (Published 2020)
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sari added