the new Propagandists develop deep ties to audiences as accessible individuals. They are simultaneously trusted opinion leaders—chatting about their interests, hobbies, the latest article they read—and invisible rulers. It’s a potent mix: they are idol, friend, comrade, and persuader.

From Voice to Influence—

Rogan’s audience, I see a group of disenfranchised, young (mostly) men who do not feel completely in control of the narrative of their own lives and cannot shake the feeling that the system is rigged against them, because older guys like me continue to hang on to our jobs and aren’t sharing the American dream with them. They distrust authority beca