What's Better than a Cookie? A Wallet - How Crypto Will Revolutionize Marketing by @ttunguz

The future will see the centralised world and the decentralised world working in tandem. DeFi (Decentralised Finance) has already shaken up the banking and financial industry and is currently worth US$100B. Crypto brings a tremendous amount of opportunity to harness technology and drive greater efficiencies in the customer management process by ele... See more

In contrast, for crypto projects, giving users ownership can function as marketing, drawing in new users through the promise of ownership and increasing engagement as a result of having skin in the game.

When we bet on crypto “happening”, we’re betting on two things:1. Wallets change how people behave, 2. Over time, this behaviour will win.