What’s a Creative Director For, Anyway?
Like the postwar creative revolutionaries, these creatives often see themselves as occupying a liminal space at the boundaries of capitalism, though in many ways they are at the center of it.
Samuel W. Franklin • The Cult of Creativity: A Surprisingly Recent History
“We are no longer sitting in a restaurant, ordering our own meal,“ Alexandra Hildreth explained of the this tension materializing in fashion, of those who are dressed “by” the algorithm versus those who are informed by other inputs. The same can be said of ideologies, of approaches to the world. “We are at an all you can eat sushi conveyor belt, wh... See more
losing weight (AND OUR MINDS 🤪)
If there is a single thing that I, as a designer, find hopeful about the current state of digital design it is the dismantling of the brute harnessing of distraction. While digital advertising isn’t going anywhere, the way we attach ads to content is becoming more visually elegant, and less aggressively distracting.
chrbutler.com • What Eyes Want - Christopher Butler
What was your reaction when you first saw John Galliano’s newspaper dresses?
I was shocked, which is good, of course. A new product is not creative—it is not important—if it does not shock when you first see it.
And after the shock wore off, did your managerial alarm bells start ringing?
I don’t have alarm bells when it comes to creativity. If you ... See more
I was shocked, which is good, of course. A new product is not creative—it is not important—if it does not shock when you first see it.
And after the shock wore off, did your managerial alarm bells start ringing?
I don’t have alarm bells when it comes to creativity. If you ... See more
Suzy Wetlaufer • The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
We are transitioning out of the era of Lifestyle, and into an era where the production of culture is valued—both subjectively and financially—on its own terms. From an era where brands are designed to sell products to an era where brands are designed to be culture, to transform lives, to instill beliefs.
Toby Shorin • Life After Lifestyle
The Lifestyle era was not about creating culture; it was about attaching brands onto existing cultural contexts. It was not about shaping people; it was about sorting consumer demographics into niche categories.
Toby Shorin • Life After Lifestyle
we speak of today’s “creative” as both an economic role and a type, with particular consumption patterns, work habits, and personalities.
Samuel W. Franklin • The Cult of Creativity: A Surprisingly Recent History
The Lifestyle era was not about creating culture; it was about attaching brands onto existing cultural contexts. It was not about shaping people; it was about sorting consumer demographics into niche categories. The new order we are entering into reverses this. For some organizations, culture has become the product itself, and products have become
... See more