What’s a Creative Director For, Anyway?
Cultural, social, and environmental capital rises and falls in value daily. As our values rearrange themselves, so does the business of aspiration.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
The notion of creativity would render the creation of consumer desire a humane and high-minded pursuit. It would make capitalism a safe space for individuality and critique, while also transforming anti-consumerist critique into more consumption.
Samuel W. Franklin • The Cult of Creativity: A Surprisingly Recent History
luxury fashion brands are re-positioning themselves as cultural movements.
Interview #18
