What’s a Creative Director For, Anyway?

Movies and shows like Triangle of Sadness , Parasite , Squid Game , and The White Lotus are all social satires told with varying degrees of nuance and bite. They depict the wealthy and privileged as out-of-touch, morally corrupt, and repulsive—hardly role models worth emulating. The message goes, if we cannot beat the rich, we can at least make fun

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“The role of a creative director has become a meme,” says Chris Black, the founder of Done to Death Projects, a consultancy. It’s a quippy summary of the fast-changing pace of creative director appointments and the fact that the same group of people periodically move between major luxury houses, to the extent that one would think there’s a dearth o

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