What Your Customer Wants and Can’t Tell You
Every person’s brain is constantly changing their memories to better suit their own needs: making themselves look better, exaggerating certain parts and playing down the importance of others, all without our conscious knowledge.
Melina Palmer • What Your Customer Wants and Can’t Tell You
This book was carefully curated into four parts, which are intentionally presented in a specific order: Part I was to help you see your brain differently—to know how it really works and be open to learning. Part II is dedicated to the concepts that are most applicable in business. They were selected among well over a hundred to give a foundation wi
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Here’s what really happens: the dopamine release begins when the light comes on, and it is at its highest while pushing the button. It ends when the treat is released.
Melina Palmer • What Your Customer Wants and Can’t Tell You
business?” Here are a few of the limitless applications: •Videos that let someone see the buying process will make it easier for them to buy •Taking an extra second at the end of a YouTube video to show a cursor clicking on a “Subscribe” button will greatly increase followers •The wrong facial expression in an image on your website can trigger the
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thebrainybusiness.com/ApplyIt so you can take notes and practice again and again. Part III builds upon the foundations (concepts) from the previous section and shows how they can be combined in various ways to get incredible results for businesses. Each chapter ends with a list of the concepts, so you may easily reference them as you begin the appl
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Like monkeys, we humans have mirror neurons as well, and they have shaped our existence.
Melina Palmer • What Your Customer Wants and Can’t Tell You
And without mirror neurons, life as we know it would not exist.
Melina Palmer • What Your Customer Wants and Can’t Tell You
Think about that as you build out your programs and customer experience journeys: It really is all about the journey.
Melina Palmer • What Your Customer Wants and Can’t Tell You
If you hype up an experience with a lot of anticipation and the delivery falls short? You get negative dopamine and angry customers. In reverse, when delivery exceeds the expectations and anticipation levels, there is extra dopamine (i.e. surprised and delighted customers, which has its own chapter in Part II).