
What You Do Is Who You Are: How to Create Your Business Culture

My way or the highway.
Ben Horowitz • What You Do Is Who You Are: How to Create Your Business Culture
Genghis Khan was the most effective military leader in history. He conquered more than twice as much land as anyone else, and he did it in a series of astonishing campaigns. He subdued some twelve million square miles—an area roughly the size of Africa,
Ben Horowitz • What You Do Is Who You Are: How to Create Your Business Culture
My mentor, Bill Campbell, used to say, “We are doing it for each other. How much do you care about the people you’re working with? Do you want to let them down?”
Ben Horowitz • What You Do Is Who You Are: How to Create Your Business Culture
I always felt that early hip-hop songs like Eric B. & Rakim’s “Follow the Leader” or Run-DMC’s “King of Rock” were about what I was doing as an entrepreneur.
Ben Horowitz • What You Do Is Who You Are: How to Create Your Business Culture
The Flake Some brilliant people can be totally unreliable.
Ben Horowitz • What You Do Is Who You Are: How to Create Your Business Culture
Genghis created a remarkably stable culture by founding it on three principles: meritocracy, loyalty, and inclusion.
Ben Horowitz • What You Do Is Who You Are: How to Create Your Business Culture
Culture is weird like that. Because it’s a consequence of actions rather than beliefs, it almost never ends up exactly as you intend it. This is why it’s not a “set it and forget it” endeavor. You must constantly examine and reshape your culture or it won’t be your culture at all.
Ben Horowitz • What You Do Is Who You Are: How to Create Your Business Culture
Incorporate Outside Leadership
Ben Horowitz • What You Do Is Who You Are: How to Create Your Business Culture
The natural thing for the manager to say is, “I hear you and, quite frankly, I agree with you, but I was overruled by the powers that be.” This is absolutely toxic to the culture. Everyone on the team will feel marginalized because they work for someone who’s powerless.