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WHAT WOULD GOOGLE DO
The mass market is dead, replaced by the mass of niches.
Jeff Jarvis • WHAT WOULD GOOGLE DO
Yahoo and AOL are already has-beens. They operate under the old rules. They control content and distribution and think they can own customers, relationships, and attention. They create destinations and have the hubris to think customers should come to them. They spend a huge portion of their revenue on marketing to get those people there and work h... See more
Jeff Jarvis • WHAT WOULD GOOGLE DO
- plasticity (enabling content to be extended like mashups)
Jeff Jarvis • WHAT WOULD GOOGLE DO
Umar Haque's bubblegeneration.com blog has influenced Chris Anderson and me. He says media 2.0's three sources of value creation are:
Jeff Jarvis • WHAT WOULD GOOGLE DO
Owning pipelines, people, products, or even intellectual property is no longer the key to success. Openness is.
Jeff Jarvis • WHAT WOULD GOOGLE DO
- revelation (finding the good stuff)
Jeff Jarvis • WHAT WOULD GOOGLE DO
Give the people control, and we will use it. Don't, and you will lose us. That is the essential rule.
Jeff Jarvis • WHAT WOULD GOOGLE DO
Your competitive advantage is not that your designs are secret, but that you have a strong relationship with your community of customers.
Jeff Jarvis • WHAT WOULD GOOGLE DO
Facebook didn't translate its own Spanish and German versions: it created a platform for translation and handed the task to its users, who did the work for free.
Jeff Jarvis • WHAT WOULD GOOGLE DO
The internet is a great big race to free. Anyone who has built a business model with a price above free for something that can be free is in a tough strategic position. So how do you get to free first?