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WHAT WOULD GOOGLE DO
The mass market is dead, replaced by the mass of niches.
Jeff Jarvis • WHAT WOULD GOOGLE DO
The most successful enterprises today are networks - which extract as little value as possible so they can grow as big as possible - and the platforms on which those networks are built.
Jeff Jarvis • WHAT WOULD GOOGLE DO
Enabling customers to collaborate with you - in creating, distributing, marketing, and supporting products - is what creates a premium in today's market.
Jeff Jarvis • WHAT WOULD GOOGLE DO
Give the people control, and we will use it. Don't, and you will lose us. That is the essential rule.
Jeff Jarvis • WHAT WOULD GOOGLE DO
Facebook didn't translate its own Spanish and German versions: it created a platform for translation and handed the task to its users, who did the work for free.
Jeff Jarvis • WHAT WOULD GOOGLE DO
We have shifted from an economy based on scarcity to one based on abundance. The control of products or distribution will no longer guarantee a premium and a profit.
Jeff Jarvis • WHAT WOULD GOOGLE DO
Today's "Web 2.0" method for growth is to forgo paying for marketing and instead create something so great that users distribute it.
Jeff Jarvis • WHAT WOULD GOOGLE DO
The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
Owning pipelines, people, products, or even intellectual property is no longer the key to success. Openness is.