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WHAT WOULD GOOGLE DO
Your competitive advantage is not that your designs are secret, but that you have a strong relationship with your community of customers.
Jeff Jarvis • WHAT WOULD GOOGLE DO
Enabling customers to collaborate with you - in creating, distributing, marketing, and supporting products - is what creates a premium in today's market.
Jeff Jarvis • WHAT WOULD GOOGLE DO
The most successful enterprises today are networks - which extract as little value as possible so they can grow as big as possible - and the platforms on which those networks are built.
Jeff Jarvis • WHAT WOULD GOOGLE DO
Give the people control, and we will use it. Don't, and you will lose us. That is the essential rule.
Jeff Jarvis • WHAT WOULD GOOGLE DO
- aggregation (distribution 2.0)
Jeff Jarvis • WHAT WOULD GOOGLE DO
Networks are built atop platforms. A platform enables. It helps build value. If it is open and collaborative, those users may in turn add value to the platforms.
Jeff Jarvis • WHAT WOULD GOOGLE DO
The internet is a great big race to free. Anyone who has built a business model with a price above free for something that can be free is in a tough strategic position. So how do you get to free first?
Jeff Jarvis • WHAT WOULD GOOGLE DO
Explosive web companies don't charge what the market will bear - they charge as little as they can bear.
Jeff Jarvis • WHAT WOULD GOOGLE DO
We have shifted from an economy based on scarcity to one based on abundance. The control of products or distribution will no longer guarantee a premium and a profit.