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WHAT WOULD GOOGLE DO
Networks are built atop platforms. A platform enables. It helps build value. If it is open and collaborative, those users may in turn add value to the platforms.
Jeff Jarvis • WHAT WOULD GOOGLE DO
We have shifted from an economy based on scarcity to one based on abundance. The control of products or distribution will no longer guarantee a premium and a profit.
Jeff Jarvis • WHAT WOULD GOOGLE DO
Facebook didn't translate its own Spanish and German versions: it created a platform for translation and handed the task to its users, who did the work for free.
Jeff Jarvis • WHAT WOULD GOOGLE DO
Owning pipelines, people, products, or even intellectual property is no longer the key to success. Openness is.
Jeff Jarvis • WHAT WOULD GOOGLE DO
The internet is a great big race to free. Anyone who has built a business model with a price above free for something that can be free is in a tough strategic position. So how do you get to free first?
Jeff Jarvis • WHAT WOULD GOOGLE DO
The mass market is dead, replaced by the mass of niches.
Jeff Jarvis • WHAT WOULD GOOGLE DO
- plasticity (enabling content to be extended like mashups)
Jeff Jarvis • WHAT WOULD GOOGLE DO
- aggregation (distribution 2.0)
Jeff Jarvis • WHAT WOULD GOOGLE DO
Today's "Web 2.0" method for growth is to forgo paying for marketing and instead create something so great that users distribute it.