
What Works on LinkedIn In 2025

Follow These Steps to Maximise Performance Before, During and After Your Next Event
Lucy Sonterlinkedin.com
So we need a new script for the world of work. Maybe the future is… LinkedIn?
I think LinkedIn has a unique opportunity - a cultural moment around work, coupled with a unique proposition: ... See more
In this new economy, three groups will have a particular advantage: those who can work well and creatively with intelligent machines, those who are the best at what they do, and those with access to capital.
Cal Newport • Deep Work: Rules for Focused Success in a Distracted World
In this new economy, three groups will have a particular advantage: those who can work well and creatively with intelligent machines, those who are the best at what they do, and those with access to capital.
Cal Newport • Deep Work: Rules for Focused Success in a Distracted World
Craft = Marketable Skill. Distinction = Memorable. Networking Skills = Word of Mouth Collegial Support.
Tom Peters • The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
Whereas traditional strategy said you had to define each strategy right, the Social Era says get the big picture right and the rest takes care of itself. But this taps into a more fundamental truth: people crave meaningful work.