IN: Substack

• Substack writers will be seen as legitimate, and will be sought after media targets for PR clients.


• I think we'll continue to see brands investing in Substack and looking for other platforms. TikTok's future is so uncertain and the quality of content on there seems to have a taken a hit post-election as the trolls flee Twitter and start

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Design (furniture, lighting, collectibles) will continue to grow its market share and position in contemporary culture as the creative class in cultural capitals seek new avenues of exclusivity. We see design replace the waning power of the art market and culture, and the over-saturation of fashion (partly due to TikTok, Instagram, and new media)... See more