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What the US can learn from China on social commerce
While some of Pinduoduo’s incredible growth could be attributed to WeChat, one of the biggest shifts in Chinese consumer behavior has been from the “search, pay, and leave” model of traditional ecommerce to social commerce. That wasn’t just WeChat. Much of PDD’s recent success has been due to its game-like mechanics.
Turner Novak • Pinduoduo and Vertically Integrated Social Commerce
In this way, Instagram, and not Amazon, is building the closest analog to China’s Tmall with a collection of modern and luxury goods that appeal to younger and more affluent audiences. Facebook is building the anti-Amazon. Mosseri and team have developed a resource that serves as a marketing engine and audience development tool. They’ve taken Veris... See more
Web Smith • Instashop
What's old is new: Brands craving connection with consumers turn to livestreaming
Maria Monterosretaildive.com
behind china's live ecommerce dominance