added by sari · updated 2y ago
What the US can learn from China on social commerce
- There are large indicators that there is major demand for more sophisticated social commerce in the US marketplace already. An obvious example of this is Instagram, which has over one billion users and is now, arguably, one of the world’s largest social shopping platforms. Similarly to Pinduoduo, Instagram has fostered a browsing-based feed from fr... See more
from Pinduoduo and The Rise of Social E-Commerce by Anu Hariharan
Sam Blumenthal added
- Platforms like Taobao, owned by Alibaba, and WeChat function as both hybrids of social media and eCommerce platforms, essentially offering users a plethora of services from microblogging, messaging and online shopping, all in one experience. This interconnected economy of services means that live stream shopping is simply an extension of the existi... See more
from A Comprehensive Guide to Live Stream Shopping by Maira Genovese
Sam Blumenthal added
- Chinese social-commerce apps like Douyin (Tiktok in China) or Xiaohongshu are closer to what Curator-led retail experiences could be. Verified influencers are able to list or tag products sourced from wholesale sites like Taobao or JD.com, and followers can check out directly on the streamer's page. Douyin, which has about 300M daily active users, ... See more
from The Curator Economy: A Retail Revolution (Part II) by Tara Tan
sari added