crystallizing who your ideal customer is and clarifying the most appealing message to them.

Your Marketing Strategy is made up of 4 key elements: 1. Target Market 2. 3 Uniques

It contains just a handful of numbers: Revenue, Profit, and a Measurable.

All organizations have issues. The problem is that, in many companies, no one admits them, or when they do, everyone just talks about them but does nothing. As a result, it feels as if there are hundreds of problems that are never resolved.

The 2 EOS tools that strengthen the Issues Component are the Issues List and the Issues Solving Track.

By now you’ve probably thought of a few things that need to be improved, fixed, or changed to make your company better. These are called issues. They include anything unresolved that needs to be discussed, such as problems, opportunities, or new and better ways to do things.

Here is an example of the EOS Worldwide Core Values (keep in mind yours will be different): 1. Humbly Confident 2. Grow or Die 3. Help First 4. Do What You Say

The Data Component is designed to help you objectively see where you are going—both as an individual and as a company. It eliminates assumptions, subjective opinions, emotions, and ego.

Simply put, your 1-Year Plan defines your objectives for the year.