What Tesla’s Model 3 UI reveals about its vision for the future

The GM model took the vehicle-as-status-symbol, an idea as old as wheeled vehicles themselves, to a new level. “You are what you drive,” the importance of design, annual model updates, buying on credit, and upgrading often—these ideas have all persisted into the modern era. They all began with GM in the 1920s. Ford reinvented how cars were made, bu

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In subsequent years Tesla has broadly followed through on this plan, with the introduction of the “sporty four-door” Model S in 2012 and the Model 3 in 2017 (though even the cheapest Tesla model, at about $40,000, cannot yet be described as affordable). It has become the world’s leading maker of electric cars, and in July 2020 it overtook Toyota to

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