What Story Is Your Organization Becoming?
To Change Company Culture, Focus on Systems—Not Communication
Benjamin Laker, Chidiebere Ogbonnaya, Yasin Rofcanin, Tomasz Gorny, Marcello Marianihbr.org... See moreMost critically, these roles tend to be self-reinforcing. Organizations using fear-based future narratives often develop risk-averse cultures that further reinforce defensive positioning. Conversely, organizations with aspirational future narratives tend to attract optimistic, innovation-minded talent that strengthens their future-positive culture.