Most critically, these roles tend to be self-reinforcing. Organizations using fear-based future narratives often develop risk-averse cultures that further reinforce defensive positioning. Conversely, organizations with aspirational future narratives tend to attract optimistic, innovation-minded talent that strengthens their future-positive culture.

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“What’s the ROI of a story?”People ask me this like they’re trying to catch me in a trap. Like story is some soft, fluffy thing for the marketing department to play with while the adults do the real work. For me, storytelling is fortune telling.Every time you speak to your team, you are inputting a prompt into the organizational consciousness. The... See more

When we combine a diversity of metaphors, we transform our goals, ways of relating, and experiences of work in the first place. With practice, we can shape the lived reality of our many collectives.