What Should Twitter Do Next? Part 1: Retention

Twitter’s best defense against Threads may be to retreat to that lower left corner: focus on what is happening now, from people you chose to follow. The problem, though, is that while this might win the battle against Threads, it means that Musk will have lost the war when it comes to ever making a return on his $44 billion. In truth, though, that ... See more

There are a few guiding principles behind what I think Twitter should do: 1. Make Power Users Happy, They’ll Keep Everyone Else Engaged. 
2. Power Users Want to Do More in the Twitter Ecosystem. 
3. The Twitter Graph is One of the World’s Most Valuable and Undermonetized Assets.
4. Twitter is More Than a Social Network.