What Should Twitter Do Next? Part 1: Retention

In summary, here would be some bets I would make to increase engagement on Twitter, and thus retention, in order of priority:

1. Rank replies based on users’ reactions.


2. Optimize the feed based on people’s lookalikes.


3. Make news exploration more intuitive in the Explore section and for searching topics.


4. Widely release the downvote button for replies only.


5. Ma

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