Saved by sari and
What Shopify and Amazon can learn from Mimetic Theory
That gets to the real problem with the Shop app: it is not simply that it will likely fail, but more importantly it is a distraction from very real problems that Shopify is uniquely positioned to solve. Instead of competing with its own merchants to see who can do a better job of acquiring customers, Shopify should be pushing even more aggressively... See more
Stratechery • Shopify Shop, Shopify’s Reason to Exist, Google’s Earnings
One of the most important companies in making both of the non-Amazon value-chains work is Shopify, which is a platform, not an Aggregator. Google and Facebook may collect the customers, but it is Shopify (and WooCommerce, its open-source competitor) that provides the infrastructure for merchants to actually sell things online.
Ben Thompson • Platforms in an Aggregator World
The best consumer platforms started as entertainment and scaled into new classes of work: streamers on Twitch, influencers on Instagram and retailers on Shopify.
Brianne Kimmel • Not Found
As I’ve previously discussed, the importance of individual brands diminish on aggregator e-commerce platforms. It’s challenging to build a strong brand on Amazon because Amazon itself is the brand that consumers trust, and brands become secondary to signals like reviews and sort order. The antidote for brands is to leverage platforms that allow for... See more
Li Jin • Facebook and Instagram Shops are here, finally. Plus an interview with Chinese social commerce giant Pinduoduo
