What Seth Godin Really Thinks About Social Media
we seek to be of service to a small group, people who would miss us if we didn’t exist. Once this group finds affiliation and status from engaging with our work, we create the conditions for them to share the story with others—but they won’t tell the story that attracted them in the first place. They’ll tell a different story, also true, and one th
... See moreSeth Godin • This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
I’ve realized that for marketing to be truly effective, it can’t emphasize selling, but it must emphasize human interaction instead; it must help people, bring people together, and possibly contribute to a better world.
Jules Marcoux • The Marketing Blueprint: Lessons to Market & Sell Anything
In a culture overwhelmed with content and driven by algorithmic churn, the ability to foster meaningful in-person connection has become both rare and valuable. For brands, the opportunity lies in recognising that access to these communities cannot be bought in the traditional sense. But for those who get it right, the rewards are high.