As people contort themselves to please the algorithm for short-term payouts, there’s even more of the less legible, less liquid, but ultimately more important long-term value up for grabs for you if you continue to just be yourself and talk about whatever lights your fire, algorithm be damned.

And so we get on the Facebook merry-go-round, boosting our posts, counting our followers, and creating ever more content in the hope of being noticed. There are so many other ways to make an impact and earn trust. Much of what we take for granted in our marketing toolbox was considered a risky innovation just a few generations ago. It’s worth

... See more

THIS WAS NOT WRITTEN BY CHATGPT....chasing LinkedIn impressions is probably about to ruin your personal brand & brand marketingI spend a lot of time thinking about the next big content/marketing shiftIt’s the most important question in marketing - alwaysBeing early brings real rewards.In 2015, I started creating social content as a CEO (back when... See more

here are 3 things I am focused on to break out of the sea of sameness: ➡️ Focus on connections over virality I used to care of impressions, now I care about downstream metrics likePlatforms reward copy+paste guru content and divisive takes. I'll take smaller impressions for deeper impact. ➡️ Use the T-H-I-S content plan Teach them. Help them.... See more