What Seth Godin Really Thinks About Social Media
People visit social media sites for entertainment and interaction, not to see ads. An effective social ad strategy takes advantage of this reality.
Gabriel Weinberg • Traction
Social media is for me to find kickass thoughtful people that get something from my writing.
It is not to participate in an info war in your head or to please a mass media audience. I’m not trying to “convert” skeptics of alternative paths either.
It is not to participate in an info war in your head or to please a mass media audience. I’m not trying to “convert” skeptics of alternative paths either.
Paul Millerd • Tweet
Why would the nodes in the system you’re engaging with care enough to listen to you or take action? • What will they tell their colleagues and friends? People with answers to these questions rarely end up with a marketing problem.
Seth Godin • This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
Social media can be very useful, but as media theorist and author of Team Human Douglas Rushkoff has argued, with good reason, it can also be antihuman, antisociety, and antisocial, driven by commercial agendas whose priorities don’t align with our own.
Tiffany Shlain • 24/6: The Power of Unplugging One Day a Week
We have a chance to do work we’re proud of, and to do it for people who care. And maybe we can do it in a way that will lead them to tell the others. Traffic from an algorithm isn’t the point, it’s a random bonus.
No sense being a puppet, especially if you can’t be sure who is pulling the strings or why.
Seth Godin • You Can’t Beat the Algorithm
Part of what fueled social media’s rapid ascent, I contend, is its ability to short-circuit this connection between the hard work of producing real value and the positive reward of having people pay attention to you.
Cal Newport • Deep Work: Rules for Focused Success in a Distracted World
Facebook and Twitter are technologies, not strategies. Word-of-mouth marketing is effective only if people actually talk.
Jonah Berger • Contagious: Why Things Catch On
Or was it that they committed to actually being vocal in their space, building a reputation by providing value at every opportunity, and shouting about that value online?